Creating a human oriented medical experience – TEDxSeoul
* Presentation is paraphrased.
The first speakers are Seungbum Kim and Haejin Jung – both practicing general physicians
We have a cafe attached to their medical office to bring some humanity back into medicine… so rather than making the doctor office a sterile scary experience… we try to bring some warmth back into the situation. So we are focused on creating a human oriented medical experience using medical design.
Something as simple as hiding a stethoscope in the doll can make listening to the heartbeat of a baby a much more enjoyable experience than it otherwise would be. And putting candy on a tongue depressor makes sticking that piece of wood in your mouth pleasant… who would have thought?
Enhancing communication between doctors and patients begins with looking at the way the space around a doctor and patient is organized. In a typical doctor/patient consulation a desk and all the stuff on it sits between the doctor and the patient. How can we overcome this?
In a conversation between the doctor and patient, also lose the story that the patient tells. In an effort to capture the symptoms that the patient in complaining about, the doctor focuses on distilling the patients story to a few keywords… headache, vomiting, shortness of breath etc. The patients story in the end is lost.
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