Late 1990s were the haydays of the Korean internet because we had broadband infrastructure that was unrivaled anywhere else. Cyworld, Dialpad, digital goods and other web services and ideas emerged here long before they did in the west.

Korea, China, Japan are the big economies in the east. In regards to the economy their is not that much of a discrepency but in regards to landsize it is very small. If China was a watermelon, and Japan was a strawberry, then Korea would be a pea… actually half a pea.

There are 48 million people in a very small land area. This is bad… until you look at connectivity and broadband penetration. 94 percent broadband penetration in Korea.

Koreans are a homogenous group of people. Things / ideas spread very quickly because of this.

Tehran Valley is the equivalent of Silicon Valley in the US.

Cyworld preceded Facebook by 5 years.

Korea leads the worlds in many areas including how much time ppl spend online.

11 million went to gaming sites. 13 times/ month

Usage is here. But innovation seems to have stopped. Why?

Walled gardens. Portals have lots of traffic coming in but little being sent out. Also mono-culture for browsers… only uses Internet Explorer

Many types of phone plans in Korea but no unlimited data plan in Korea. Korean companies are not giving consumers what they want.

47% of all internet users in Korea illegally downloaded 55 movies per year.

Korean used to be innovators in internet web service but seems to be going backward now.

Mobile data usage is very low too because of the cost.

Entrepreneurs are here. But VCs need to support them.

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Today’s talk will be focused on changes of the web due to technological development and the emergence of the social web.

Our world is like Jampong (a combination korean chinese noodle soup dish).

The future of the web. The next web. What is it? Instead of the PC being the node… people will be the node. Our conversations, pictures, and the stuff generated by us will be the future of the web.

Action Potential – In the brain… neurons need a sort of critical mass to do something.

For the web this is also true. The old web is the data web. The focus was on the structure and connections, not the energy that was created.

Today it is evolving. Take for example Twitter… most tweets and comments get lost. But certain tweets / videos / conversations pick up enough steam that they achieve critical mass. They have action potential.

Twitter party example in Korea – create an event in Korea where Korean twitters can meet each other. It was a success. Got me curious about creating a social action event… so I looked for an example and I found Twistival

I have been using Twitter to test ideas. I throw an idea out there and if people like it… it gets picked up and it snowballs. Large amounts of energy can be gathered and focused in a short time thanks to these new technologies like Twitter.

The brain works similar to this. Brain connections that are not used are pruned away.

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Presentation is paraphrased:

Design is a natural innate human ability that is waiting to be released. By educating everyone in design thinking… it is possible to change the world.

Hosted many design thinking workshops and the results are always exciting. People who attend are from all fields and ages.

Participants build mockups at these workshops.

Three part process to get people to design:

1. Provide the opportunity and enviroment (encouragement) to solve real world problems
2. Materials and coaching to build their solutions
3. Show creative results at the end

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The first speakers are Seungbum Kim and Haejin Jung – both practicing general physicians

We have a cafe attached to their medical office to bring some humanity back into medicine… so rather than making the doctor office a sterile scary experience… we try to bring some warmth back into the situation. So we are focused on creating a human oriented medical experience using medical design.

Something as simple as hiding a stethoscope in the doll can make listening to the heartbeat of a baby a much more enjoyable experience than it otherwise would be. And putting candy on a tongue depressor makes sticking that piece of wood in your mouth pleasant… who would have thought?

Enhancing communication between doctors and patients begins with looking at the way the space around a doctor and patient is organized. In a typical doctor/patient consulation a desk and all the stuff on it sits between the doctor and the patient. How can we overcome this?

In a conversation between the doctor and patient, also lose the story that the patient tells. In an effort to capture the symptoms that the patient in complaining about, the doctor focuses on distilling the patients story to a few keywords… headache, vomiting, shortness of breath etc. The patients story in the end is lost.

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The line up of speakers is quite impressive, from a former Apple lead designer to the Founder of Tattertools (Korean version of the Wordpress blogging service). For speakers who present in Korean, they even have headsets so that us Hangul inepts can understand what is going on. Not to mention the Microsoft Surface sitting outside the conference room to play with… also a first for me.

The event host is this guy…. didn’t catch his name

Here is a list of the speakers:

Jaram Lee – a traditional Korean music performer
Dongwon Hong – designer and founder of Typomedia (Geulsee Media in Korean)
Hwang Doo Jin – Architect fusing traditional Korean and modern western design sensibilities
Jihoon Jeong – Medical engineer
Bill Dresselhaus – former designer at Apple and founder of a design consultancy the Dresselhaus Group
Eungyul Lee – world class magician
Seungbum Kim and Haejin Jung – General physician
Yeonho Oh – Journalist
Chang Kim – founder of Tattertools and blogger at Web20asia
Chibok Song – Copywriter for among other things ex-president of Korea Roh Moo-Hyun

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